Post by sinthiya007 on Nov 4, 2024 22:56:43 GMT -5
Limited budget for Amazon PPC” sounds like a death sentence? You just don’t know how to manage it!
Of course, the smaller the budget, the narrower the circle of those who will see your ad. But this is no reason to panic. You just need to make sure that the majority of clicks will convert.
To better understand how to achieve this result, let's look at this issue step by step.
Let's give this information a little structure to make it easier to define goals and plan your advertising budget.
Step 1: What is the foundation for a successful PPC campaign?
Getting clicks on Amazon is not difficult at all. To do this, you need to:
Create a quality listing that includes: an informational on page seo service and sales-focused title, enticing product images, key product benefits (bullet points), a competitive price, and good reviews.
Have a budget that is sufficient to ensure that the keywords, categories, and ASINs of each of your campaigns have a chance of success.
Work with a group of relevant keywords, categories, etc.
The Foundation for a Successful PPC Campaign
Since the first point mentioned above is a very large topic, worthy of a whole article, and the second is limited by default, below we will talk in more detail about the third point.
Step 2: Work with relevant keywords and categories
Not all keywords are created equal.
Let's say you're launching a campaign for a new product. This new product already has a certain group of relatively relevant keywords. Your job (or your PPC manager's) is to find them and fill your ads with them.
Paid Keyword Search Services
When it comes to finding the right keywords, Amazon is no help. If you haven't launched ads before and don't have a Search Term report, you'll have to rely on third-party services to help you find the right keywords.
Services like “SellerTools“ or “Jungle Scout“ will help you collect the necessary keywords, but after that you will need to do some careful work on filtering the “keys” to select the most relevant ones. If you skip this step, you can waste your entire budget on outright “garbage” and not get any orders at all.
Of course, the smaller the budget, the narrower the circle of those who will see your ad. But this is no reason to panic. You just need to make sure that the majority of clicks will convert.
To better understand how to achieve this result, let's look at this issue step by step.
Let's give this information a little structure to make it easier to define goals and plan your advertising budget.
Step 1: What is the foundation for a successful PPC campaign?
Getting clicks on Amazon is not difficult at all. To do this, you need to:
Create a quality listing that includes: an informational on page seo service and sales-focused title, enticing product images, key product benefits (bullet points), a competitive price, and good reviews.
Have a budget that is sufficient to ensure that the keywords, categories, and ASINs of each of your campaigns have a chance of success.
Work with a group of relevant keywords, categories, etc.
The Foundation for a Successful PPC Campaign
Since the first point mentioned above is a very large topic, worthy of a whole article, and the second is limited by default, below we will talk in more detail about the third point.
Step 2: Work with relevant keywords and categories
Not all keywords are created equal.
Let's say you're launching a campaign for a new product. This new product already has a certain group of relatively relevant keywords. Your job (or your PPC manager's) is to find them and fill your ads with them.
Paid Keyword Search Services
When it comes to finding the right keywords, Amazon is no help. If you haven't launched ads before and don't have a Search Term report, you'll have to rely on third-party services to help you find the right keywords.
Services like “SellerTools“ or “Jungle Scout“ will help you collect the necessary keywords, but after that you will need to do some careful work on filtering the “keys” to select the most relevant ones. If you skip this step, you can waste your entire budget on outright “garbage” and not get any orders at all.